In a few minutes I’m going to share a story with you that stopped me in my tracks this morning.
I looked at my fiancé Hanna and just cried.
I STILL don’t know what to say about this woman. About her courage. About her faith in LIFE.
I’ll let you decide.
And in case you’re wondering, I’m NOT going to include a link to buy something.
I cannot use this for “marketing”…
BUT: I can and WILL use it to inspire the dickens out of YOU. To MOVE you to action.
More — after my rant about “testimonials”.
I don’t normally send out glowing testimonies from my readers in every email.
I should, I guess. I get literally hundreds, if not thousands each year.
More people would buy my books. More people would get leaner and probably healthier.
Perhaps I should… but I don’t.
I don’t even have a lot of testimonies on my product home pages. Most have NONE.
( Marketing 101: I fail. ; )
The reason: A lot of testimonials are just made- up by nasty marketers.
How easy is that, right?
“Susie Q lost over 10 BILLION POUNDS…”
That kind of stuff. Fake pictures.
Never done it. Never will.
If you see a testimony from me, it has passed the Big 3 Test:
1. Person sent it on their own free will.
2. Person responded to my request to use it.
3. Person gave realistic results.
So, yeah — thousands of them.
Here recently we just started using “Shopper Approved” on our delivery pages.
In less than a week, here’s a snapshot of our ratings as determined by real clients leaving real feedback:
My goal is 5 stars out of 5. It’s unrealistic, but we’re shooting for it anyway. We’re 4.4 out of 5 with almost 2,000 reviews in a week.
Here’s how hard that 5 star thing is:
—- > The Bible has 4 stars out of 5 on Amazon.com.
Something to note: I left in the 2 and 1-star reviews. Why not keep it real, right?
However, several 1-star reviews simply said, “Love the product, but never recommend any product to friends.”
Everyone else didn’t receive their download links, which is due to emails NOT being always realiable… or had another concern we can easily resolve.
That’s the product/testimonial/service update…
Let me tell you about Cathryn.
Cathryn lost a bunch of weight using my book “The Every Other Day Diet.”
( No link… if you want to look it up, do so on your own. This story is about Cathryn. )
Cathryn then gained back 20-odd lb …
“Ah-HA!” you say… “The dietplan didn’t work over the long-haul…. they never do….”
Er… not really.
Cathryn gained back 20+ because of the drugs being pumped into her system.
Drugs required to kill the cancer that’s still living inside her body.
Today, Cathryn is “suffering” through chemo.
I say “suffering” because this gal could make a tsunami sound like nice surfing potential.
There’s optimism, and then there’s Cathryn.
Read for yourself:
“Making fruits and vegetables, with emphasis
on vegetables, and reasonable amounts of protein
the basis of one’s diet is clearly the way to go-esp.
as one gets older.”
“We all need fewer calories as we age. Relying
on vegetables and lean forms of protein for most
calories helps keep us thinner, our digestive systems
healthier and our energy levels more balanced.”
“Guess what? It’s all in EODD in a clear easy to
understand (and follow) format!”
That may sound like a “promo” I wrote, but it was actually Cathryn’s blog post.
“I’m currently on drugs for post-breast cancer
treatment (2nd time). They make me very sick.
I was feeling sicker when following the diet the
“But then I started following the EODD plan and within
a week started feeling less sick, more energetic,
and more functional overall.”
At this point I had to interject my note of caution.
While I would COMPLETELY stand by the fact that EODD is superior to what most doctors would use for patients, as most docs know jack-crap about nutrition, this is ‘cancer’ we’re dealing with here.
And I’m not a doctor.
And I’m truly concerned for Cathryn.
So, I asked her to check with her doctor. I also
passed by some research for her to look into.
(She already had… should have known. : )
Here’s her response:
“Yup. Sure did, also Walter L. Voegtlin, and the
“With this diet, forcing myself to keep moving at
least a little bit (except on the days I get the IV
cocktail), and acupuncture, I’m managing. So
much is just what’s in one’s head.
“And, hey, it’s only temporary. All this will pass.
But not my diet changes. I only wanted to lose
the 20 lb gained when first on all the drugs, and
they are melting awaaaaaaay.
“I’m gonna live and live well!… “
Just… freakin’ … WOW.
I’d love to sit here and tell you that I’d have the desire and courage to follow a healthy dietplan … dare I say even BURN bodyfat off… while I have an I.V. full of toxic chemo stuck in my arm.
I’d love to say that. I can’t.
I’m not that strong.
Listen: YOU NEED to hear that people like this not only exist, but exist all around us.
YOU may very well BE a person just like this.
Just like Cathryn.
If you’re like me… wondering if you could be that strong… then perhaps you’ll find renewed strength as I did from Cathryn’s story.
Maybe you have a story of your own.
If you do… or even if you do NOT… do this:
1. COMMENT BELOW.
Please, send Cathryn your best wishes. If you pray, let her know you’re praying for her.
2. Share your OWN story of success OR of pain. Struggling? Hey, I can relate. Doesn’t make you a bad person. It makes you human.
Share it if you want.
Or share something inspirational… something real.
If you ask me, this is more vital than any sale or any testimonial.
Cathryn, we’re pulling for you.
And something tells me you’re going to be living life no matter what it tosses your way.
Bravo, dear girl.
Jon Dana Benson
P.S. You may be asking yourself if I feel flattered that a reader is using one of my books to help her FEEL BETTER (not just drop bodyfat) during a time where most people would just curl up and shelter the storm.
Yes I do.
More than that, however, I feel desperate.
There’s that word again: Desperation.
Desperate to do more than I do for people. Desperate to work harder on EODD to make it even better.
Desperate to communicate a message of hope that ALSO has a message of action.
The best kind of desperation you can have.
The kind that prompts you to be better.
Wish me luck.
P.P.S. Important author disclaimer: After reading everyone’s incredible words of encouragement, I feel compelled to add two important caveats to this discussion. I am in no way endorsing ANY alternative means of healing, medicine, cancer cures, or religious ideologies from a personal or professional stance. The reasons for this stance are (legally) obvious. My personal convictions are being set aside in some cases because this story deserves the voice of my READERS, not just myself. (Good…now my attorney is a happy camper. ; )
Thanks, and keep sending positive messages!